Common Business Vocabulary Glossary (Charles Cao)
Completion requirements
Browse the glossary using this index
Special | ⴰ | ⴱ | ⴳ | ⴷ | ⴹ | ⴻ | ⴼ | ⴽ | ⵀ | ⵃ | ⵄ | ⵅ | ⵇ | ⵉ | ⵊ | ⵍ | ⵎ | ⵏ | ⵓ | ⵔ | ⵕ | ⵖ | ⵙ | ⵚ | ⵛ | ⵜ | ⵟ | ⵡ | ⵢ | ⵣ | ⵥ | ALL
A |
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AIDAabbr. Attention, Interest, Desire, Action the
objective of all advertisements | |
advertisementn. item of publicity for a product or service, in magazine, on TV etc | |
advertising agencyn. company specializing in producing and placing advertisements for clients | |
B |
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benefitn. advantage of a product or service, usually derived from its features | |
billboardn. signboard, usually outdoors, for advertising posters | |
C |
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circulationn. average number of copies of a magazine sold in a particular period | |
classified adsn. small advertisements in magazine or newspaper categorized by subject | |
commercialn. paid advertisement on radio or TV | |
couponn. part of a printed advertisement used for ordering goods, samples etc | |
D |
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doublepage spreadn. advertisement printed across 2 pages in a magazine or newspaper | |