Common Business Vocabulary Glossary (Charles Cao)
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Špeciálny | A | Á | Ä | B | C | Č | D | Ď | DZ | DŽ | E | É | F | G | H | CH | I | Í | J | K | L | Ĺ | Ľ | M | N | Ň | O | Ó | Ô | P | Q | R | Ŕ | S | Š | T | Ť | U | Ú | V | W | X | Y | Ý | Z | Ž | VŠETKO
A |
|---|
AIDAabbr. Attention, Interest, Desire, Action the
objective of all advertisements | |
advertisementn. item of publicity for a product or service, in magazine, on TV etc | |
advertising agencyn. company specializing in producing and placing advertisements for clients | |
B |
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benefitn. advantage of a product or service, usually derived from its features | |
billboardn. signboard, usually outdoors, for advertising posters | |
C |
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circulationn. average number of copies of a magazine sold in a particular period | |
classified adsn. small advertisements in magazine or newspaper categorized by subject | |
commercialn. paid advertisement on radio or TV | |
couponn. part of a printed advertisement used for ordering goods, samples etc | |
D |
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doublepage spreadn. advertisement printed across 2 pages in a magazine or newspaper | |