Common Business Vocabulary Glossary (Charles Cao)

Browse the glossary using this index

A

abbr. Attention, Interest, Desire, Action the objective of all advertisements

n. item of publicity for a product or service, in magazine, on TV etc

n. company specializing in producing and placing advertisements for clients

B

n. advantage of a product or service, usually derived from its features

n. signboard, usually outdoors, for advertising posters

C

n. average number of copies of a magazine sold in a particular period

n. small advertisements in magazine or newspaper categorized by subject

n. paid advertisement on radio or TV

n. part of a printed advertisement used for ordering goods, samples etc

D

n. advertisement printed across 2 pages in a magazine or newspaper