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A

AIDA

abbr. Attention, Interest, Desire, Action the objective of all advertisements

advertisement

n. item of publicity for a product or service, in magazine, on TV etc

advertising agency

n. company specializing in producing and placing advertisements for clients

B

benefit

n. advantage of a product or service, usually derived from its features

billboard

n. signboard, usually outdoors, for advertising posters

C

circulation

n. average number of copies of a magazine sold in a particular period

classified ads

n. small advertisements in magazine or newspaper categorized by subject

commercial

n. paid advertisement on radio or TV

coupon

n. part of a printed advertisement used for ordering goods, samples etc

D

doublepage spread

n. advertisement printed across 2 pages in a magazine or newspaper

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